You’re passionate about design. Your work is beautiful. Your clients love what you create. But the business side? That’s a different story.
You’re not sure what to charge, so you’re probably underpricing your services. You’re attracting the wrong clients—the ones who question every decision and haggle on price. You’re reinventing the wheel with every project, drowning in admin work, and you’re exhausted.
You know there’s a better way, but you don’t know where to start.
Now imagine waking up excited to work with clients who value your expertise and trust your vision. Your calendar is full of dream projects because your marketing is attracting the right people. You’re confident in your pricing and you’re finally earning what you’re worth. You have proven systems in place that make every project run smoothly, from initial inquiry to final installation. You have time for the design work you love—and time for your life.
This isn’t a fantasy. This is what’s possible when you have the right business foundation.
Because a flourishing design business starts with a solid foundation. View all of our courses, sign up to coaching or download our templates below.
Learn how to set your fees with confidence, ensuring your services reflect your true value.
My Design Fees Formula allows you to quickly and confidently calculate your design fees.
From winning your ideal clients to managing expectations—master the art of building strong, long-lasting relationships.
We have over 80% of returning customers.
Attract high-quality leads and elevate your brand with digital and traditional marketing strategies that work.
I created an award-winning brand that keeps attracting the right clients.
Implement processes that eliminate chaos, optimise your time, and allow you to focus on what you do best—creating stunning designs!
My design proposal covers all aspects of your work and sells your services to the right clients.
By the end of this course, you will have the confidence to set up your own interior design business, understanding what is needed not only to start but also to run a profitable interior design business. You will have specific business strategies and tools to enable this.
Master the complete blueprint today.
“She gave me pointers on what to spend my time on and what not to. She also developed an amazing proposal template that you will get if you work with her and I am using it for my next project. “
I started my interior design career like many of you—passionate about design but clueless about the business side. I undercharged, overworked, and attracted difficult clients. I felt like a failure.
But then I decided to stop struggling and start learning. I invested in education, studied business systems, and figured out what actually works. Within a few years, I’d built an award-winning studio that was profitable, sustainable, and—most importantly—fulfilling.
I’ve won seven UK Property Awards, been featured in Architectural Digest, Grand Designs, and House & Garden. My work has been recognized by SBID and Grand Designs Live. But here’s what I’m most proud of: I’ve built a business that doesn’t own me.
Now, I want to help you do the same. I’ve distilled everything I’ve learned into a course that will save you years of trial and error.
I have been mentored by industry leaders, including American Express and Big Business Events,.
Sustainability and community impact are at the heart of my design work. I prioritise ethical sourcing and proudly support Shelter Box, a charity providing aid to displaced families. Interior design is more than just my profession—it’s my life. I thrive on solving problems, creating meaningful spaces, and helping clients bring their vision to life with thoughtful and beautifully curated interiors.
Interior Design Deconstructed is your insider’s guide to building a successful interior design business. Whether you’re just starting out or dreaming of turning your passion into a thriving career, this podcast breaks down the business side of design—marketing, pricing, client management, industry trends, and everything in between.
Hosted by experts who have been where you are, we share real-world strategies, candid conversations, and invaluable insights to help you navigate the challenges of running your own design firm. Start building a business that’s as beautiful as the spaces you create.
Our comprehensive programme is packed with industry-proven insights, real-world scenarios, and practical tools, guiding you step-by-step to build a thriving, sustainable design business. Whether you’re an emerging designer or an established professional, Business for Interior Designers Deconstructed will help you refine your approach, boost your revenue, and create a business you truly love.
“for the support she’s given me since the very beginning of my interior design journey. From the moment I started, she’s been there with encouragement, guidance and genuinely invaluable advice, it’s felt like having someone in your corner who truly wants you to succeed.
I also invested in Katie’s course and it has been so insightful. The amount of knowledge packed into it is incredible, especially for new designers. There are so many key elements within the course that you naturally take on board, and they completely change the way you think about and structure your business. It’s practical, clear and immediately applicable, not overwhelming, just really empowering.
Katie has a brilliant way of breaking things down and making everything feel achievable. Her support has made such a difference to my confidence and direction, and I truly believe her course and mentorship are a huge benefit to anyone starting out in interior design. I couldn’t recommend her more highly.”
We’re proud to announce that Interior Design Deconstructed has been featured in the Society of British & International Interior Design (SBID) Blog. The article, The Power of Processes: Streamlining Success in Interior Design, explores the crucial role of structured workflows in running a successful interior design business—an approach that sits at the heart of our course.
Interior Design Deconstructed is designed to help professionals refine their processes, improve efficiency, and build a sustainable design business. Being recognised by SBID further reinforces the value of our methodology in shaping the future of interior design.
Read the full feature on the SBID Blog and discover how our course can help you streamline your business for success.
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