Our comprehensive programme is packed with industry-proven insights, real-world scenarios, and practical tools, guiding you step-by-step to build a thriving, sustainable design business. Whether you’re an emerging designer or an established professional, Business for Interior Designers Deconstructed will help you refine your approach, boost your revenue, and create a business you truly love.
This isn’t a course about design trends or software. This is a course about building a business that works. You’ll learn the exact systems, strategies, and tools I use in my own studio.
The Foundations Set up your business for success from day one. You’ll learn the legal, financial, and operational foundations every design business needs. You’ll define your ideal client, understand your market, and create a business plan that actually works.
Pricing for Profit Stop guessing what to charge. You’ll learn my proven pricing formula, understand the psychology of pricing, and learn how to present your fees with confidence. Most designers increase their prices by 10-30% after this module.
Marketing That Attracts Attract a steady stream of high-quality leads without spending a fortune on ads. You’ll learn the marketing strategies that work for design businesses, from building your brand to leveraging social media and referrals.
The Seamless Client Experience Master client communication, project management, and the art of saying no to the wrong clients. You’ll learn how to create an experience so good that clients become your best marketers.
Systems for Scale Create the processes and workflows that allow you to grow your business without burning out. You’ll learn how to delegate, automate, and systematise every part of your business.
See the Full Curriculum below.
Suggested: £299
Select our recommended investment level and gain lifetime access to unlimited group coaching sessions, included at no extra charge.
I started my interior design career like many of you—passionate about design but clueless about the business side. I undercharged, overworked, and attracted difficult clients. I felt like a failure.
But then I decided to stop struggling and start learning. I invested in education, studied business systems, and figured out what actually works. Within a few years, I’d built an award-winning studio that was profitable, sustainable, and—most importantly—fulfilling.
I’ve won seven UK Property Awards, been featured in Architectural Digest, Grand Designs, and House & Garden. My work has been recognised by SBID and Grand Designs Live. But here’s what I’m most proud of: I’ve built a business that doesn’t own me.
Now, I want to help you do the same. I’ve distilled everything I’ve learned into a course that will save you years of trial and error.
I have been mentored by industry leaders, including American Express and Big Business Events.
Sustainability and community impact are at the heart of my design work. I prioritise ethical sourcing and proudly support Shelter Box, a charity providing aid to displaced families. Interior design is more than just my profession—it’s my life. I thrive on solving problems, creating meaningful spaces, and helping clients bring their vision to life with thoughtful and beautifully curated interiors.
Because a flourishing design business starts with a solid foundation. View all of our courses, sign up to coaching or download our templates below.
We’re proud to announce that Interior Design Deconstructed has been featured in the Society of British & International Interior Design (SBID) Blog. The article, The Power of Processes: Streamlining Success in Interior Design, explores the crucial role of structured workflows in running a successful interior design business—an approach that sits at the heart of our course.
Interior Design Deconstructed is designed to help professionals refine their processes, improve efficiency, and build a sustainable design business. Being recognised by SBID further reinforces the value of our methodology in shaping the future of interior design.
Read the full feature on the SBID Blog and discover how our course can help you streamline your business for success.
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